LEARN MORE ABOUT SELLING

Explore The Home Selling Process

Discover the art of selling your home with our comprehensive guide. The process begins with a thorough assessment of your home's condition and value potential, determining an asking price strategy, and preparing your home for the market. We'll ensure your property shines with professional staging and photography, and our expertise in handling offers and negotiations will ensure the best possible sale outcome.

01—

Compass Private Exclusives

Just like many companies test products with a smaller audience before launch, listing your home as a Private Exclusive allows you to test price, gain critical insights, generate early demand, and extend your marketing runway — all before going public.

  • Privately soft-launch your listing to a nationwide network of more than 35,000 top agents and their millions of clients.
  • Begin to create urgency and generate buyer interest without accumulating days on market or damaging public price drops.
  • Sometimes you’ll find a buyer that will pay a premium for certainty and reduced stress.
02—

Compass Coming Soon

Publicly launch your property on Compass.com, showcasing it to all agents and consumers on the internet without displaying days on market or price drop history. Signal to the market that increased competition for the listing will be coming soon when it’s launched on all other sites.

  • Receive key engagement insights from your agent about how agents and their buyers are viewing, commenting, and sharing your listing on Compass.com – data that is lost when listings go into other platforms.
  • Improve the chance of ranking higher on Google while increasing the likelihood that serious buyers contact us directly, instead of an agent who may not be familiar with your home.
  • Have more control over your data so photos of your home and personal information don’t stay on the Internet after you’ve sold your home.
03—

Go Live on All Platforms

Go ‘Active’ on MLS & third-party sites with benefit of price discovery from Phases 1 & 2.

Armed with feedback from agents and buyers, we strategically launch your home on the public market to ensure maximum demand and confidence to achieve the best outcome for you. Now that your home is launched, it will accrue days on market and visible price drop history.

04—

Listing Your Home

When the home is ready for market, we will have professional photography taken. Then, depending on the sale strategy, your home will be listed on the local MLS and syndicated to area brokerages and agents, or we may offer the home as a private exlusive. Additional advertising methods may also be used to reach the widest audience possible within the target market. Creating a personalized plan to market your home will help attract the interest of the right buyer.

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Home Showings

Once your home has been listed, home showings will begin. It may also be advantageous to hold an open house. Typically, the homeowner is not present for home showings, but you will be notified in advance of any appointments, and showings can be scheduled during specific times to avoid inconvenience. This creates an inviting and welcoming atmosphere for buyers touring the home.

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Receiving Offers

An offer, or multiple offers, will be made by a buyer, which you may accept, counter, or reject. If a counter is made, we will enter a period of negotiation until an agreement is reached by all parties, or you choose to reject the latest counter. Negotiations can involve many factors, including settling on a sale price, concessions and financing. Once all parties reach an agreement, you will officially be under contract.

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Appraisal & Inspection

Once an agreement is reached, the buyer may order a professional inspection and appraisal to evaluate the condition and value of the home. Depending on the results of these reports, we may enter another round of negotiations until an agreement is reached by all parties. Depending on the negotiation strategy, you may choose to complete repairs requested by the buyer in order to optimize other negotiation factors.

08—

Closing!

Closing day! The buyer’s lender will provide final confirmation that they are approved to close, and you will sign the paperwork required to complete the sale. This process typically takes an hour or two. Once the paperwork is signed by all parties, your title company will wire the net proceeds of the sale to your bank account, and your home will officially be sold!

What's My Home Worth?

Thinking of Selling? The first step is to understand the value potential of your home. Fill out the form below to request an expert home valuation from The Alexander Realty Group.

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Staging Checklist

Elevate your home's appeal with our comprehensive Staging Checklist, your guide to maximizing the appeal of your home. From decluttering and cleaning to aesthetic touches like lighting and decor, this room-by-room guide is designed to help attract the highest offers and optimize your home's selling potential.